A massive branded entertainment campaign – the 7-11 Road Trip Rally was a reality series that followed two teams (one on the East Coast, one on the West Coast) as they traveled across the country, eating at 7-Eleven’s and doing a variety of challenges. Their end destination: the INDY 500.
What We Did: Our job was to create the entire production of the series – from auditioning the actors and host, to organizing the trip, to creating the music, to shooting, editing and releasing daily episodes. The series was a huge success, and you can watch all of it at Blip. We created the series with Blip – who took care of the distribution and marketing.