Viral Vednesday – Undercover Campaigns

One theme that has seen its fair share of success in the world of viral marketing is real world reactions to extraordinary circumstances.

Banking on this, the clever folks in the marketing department at Pepsi Max teamed with some talented ad agencies and production companies as a part of their “Zero Calories in Disguise” campaign.

The results are instantly memorable videos that are on point with the brand’s image.

There’s a decent chance you’ve already seen this brilliant video of Jeff Gordon in disguise taking some poor car salesman for the ride of his life:

And then there’s this video of Kyle Irving, a rookie with the Cleveland Cavaliers, dressed as “Uncle Drew”, infiltrating a street game:

Two great examples of a brand willing to be playful with its image, manufacturing some real world shock and awe for our viewing enjoyment.

Way to push the envelope guys!